It could help if you market to the child instead of the parent, avoiding the mismatch problem in…

In the case of the financial literacy app I’ve described above, the expected buyer is the parent. But the parent doesn’t use the app. The end-user is the child. On its surface that might not seem like a big deal; however, in practice, it creates an enormous challenge for founders related to customer (and user) acquisition and onboarding.
Are You Accidentally Building the Second Hardest Type of Startup?
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Aaron Dinin, PhD
Ali Sherief
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Feb 16, 2023
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It could help if you market to the child instead of the parent, avoiding the mismatch problem in the first place.
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Written by Ali Sherief207 Followers
·123 Following
I make apps and websites, with a stroke of imagination.
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